We then move to interviews and user research. We talked to working mothers in the Interaction-Ivrea community. We asked them about their home lives, their jobs, their social lives, and their kids.
• We found them all to be very busy women. (not a big surprise), who can rely on a small support network – husband, mother, a couple of friends.
• We found they have similar needs: help with driving, groceries, laundry, babysitting.
• We also saw their schedules overlapped, in terms of the errands that they usually run and the kinds of places they go every day.
These interviews led us to the main premise for Favor Link.
If moms have similar routines and overlapping schedules, wouldn’t these moms be best fit to support each other?