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Concept
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with Jennifer Bove, at Interaction Design Institute Ivrea
the concept

Working mothers are busy people. In addition to balancing work and home life, they often juggle the roles of primary parent and homemaker. The goal of our project is to make the day-to-day life of the working mother a little bit easier.

Working mothers rarely ask for help, and when they do, they ask the same people -- their partners, their parents, or very close friends. But what if they were to ask each other for help - other moms with the same schedules, who already buy diapers, drive their kids to the same places? What if one mother could see when another mother was at the store and she could pick up some groceries for her? Maybe this way, mothers could use a brand new support network to lighten their loads and make their day-to-day schedules a little more bearable.